Demographics in Appleton, WI
Data source: US Census ACS 2023 & BLS OEWS 2025, 2025.
Population & Household Income
Population
74,873
Median Household Income
$77,450
Median Family Income
$98,997
Bachelor's Degree or Higher
17.3%
Housing & Commuting
Renter-Occupied Housing
50%
50% owner-occupied
30-59 Minute Commute
8%
share of commuters
Public Transit Commuters
0.6%
share of commuters
Source: US Census Bureau, American Community Survey (ACS) 5-year estimates.
Frequently Asked Questions
What is the population of Appleton, WI?
Appleton, WI has a population of approximately 74,873, based on the latest US Census ACS 5-year estimates.
What is the median household income in Appleton, WI?
The median household income in Appleton, WI is about $77,450 per year.
What percentage of residents have a bachelor's degree in Appleton, WI?
Approximately 17.3% of the population 25 and older in Appleton, WI holds at least a bachelor's degree.
Do most people rent or own homes in Appleton, WI?
Most residents own their homes: about 50% of occupied housing units in Appleton, WI are owner-occupied.